You are not a business person. You do not need to be. But right now you are doing extraordinary work that is generating very little commercial return — and the people who should be funding it, partnering with it, or paying for it do not know it exists in a language they understand.
That is the gap I close.
Five things every expert founder needs to consider before building a commercial model around their methodology — and the order in which to consider them.
Most experts approach commercialisation in the wrong order. They build the product before they have identified the buyer. They pitch investors before they have a revenue model. This framework gives you the right sequence — and the five questions that determine whether your expertise can become a sustainable business.
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Every stage is a complete product in itself. You do not have to commit to the full journey upfront — but each stage is designed to make the next one obvious.
Five questions that determine whether your expertise can become a sustainable business — and the order in which to answer them.
The complete story of how we built a commercial architecture for a nature-based solutions project from scratch. What we built, how we built it, and what changed.
A focused session to identify your three most viable revenue paths. You leave with a Revenue Model Shortlist — not a strategy document, a decision.
Six weeks building your deck, business plan, and roadmap together. The engagement ends with a partner-ready commercial architecture.
I implement it with you. Six months of commercial co-founder engagement — building the partnerships, the pipeline, and the sustainable revenue model.
James Godfrey-Faussett is a world-class dryland restoration expert with 25 years of experience and a proven methodology for restoring degraded land without irrigation. He had everything except a commercial model.
Working together, we built the full commercial layer from scratch: a for-profit UK Ltd structure, a brand partnership model anchored by mission-aligned companies funding restoration in exchange for authentic ESG media assets, a crowdfunding and storytelling strategy, grant alignment with UK innovation funding criteria, and a complete investor and partner-ready blueprint.
The brand partnership model was the standout idea — it reframed the project from a restoration charity into a regenerative brand alignment platform. Mission-aligned companies co-create campaigns, get authentic impact media, and fund the restoration work in exchange. A genuinely novel commercial model built on top of a proven ecological methodology.
Get the Full Case Study — €47 →For the right project, equity or revenue share (3–5%) is available in lieu of the final 20% payment.
I started as an entrepreneur building tourism businesses across three continents, then became a certified B Corp consultant and completed Harvard's Sustainable Business Strategy programme. I have worked with impact founders and solution providers across Europe, Africa, and North America.
I take on one Commercialisation Project at a time. If what you have read resonates, tell me what you are building. I will come back to you within 48 hours with an honest read on whether this is the right fit.
Describe your expertise, your methodology, and where you are commercially right now. I will come back to you within 48 hours with an honest read on whether this is the right fit and what the engagement would look like.