The story does not land. The money does not add up. You cannot explain it in a way that makes people want to get involved. The positioning is fuzzy, the pricing is inconsistent, and there is no repeatable system for turning attention into income.
That is the gap I close — using the IMPCT Method.
The IMPCT Method is not a theory. It is a build process — five stages that turn a mission and a product into a commercial model that works.
Who you are, what you stand for, and what makes your story impossible to copy. The foundation everything else is built on.
How the business generates revenue. Not vague income streams — a specific, sequenced commercial architecture with real numbers.
The impact model that makes the business more commercially attractive, not less. Impact as a business driver, not a cost centre.
The beneficiary or mission that binds the brand story together and gives your tribe a reason to choose you over anyone else.
The customers, partners, and community who believe what you believe. Built systematically, not accidentally.
Twelve questions. Four dimensions. A clear diagnosis of exactly where your commercial model is breaking down — and what to fix first.
Most founders spend years trying to fix the wrong thing. The audit tells you which of the five IMPCT dimensions is the real constraint. It takes ten minutes and gives you more clarity than most paid consultations.
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Every stage is a complete product in itself. You do not have to commit to the full journey upfront — but each stage is designed to make the next one obvious.
A clear diagnosis of where your model is breaking down across the five IMPCT dimensions.
A deep dive into the IMPCT Method applied to a real business. See exactly how the framework works before you apply it to your own.
One day. You walk out with your complete model on one page: positioning, revenue architecture, and a 90-day priority list.
Six weeks building the full model together — tested positioning, corrected pricing, and two revenue streams running by the end.
Ongoing strategic support as the business scales. Matt works inside your business on the model, the partnerships, and the growth.
I started as an entrepreneur building tourism businesses across three continents, then became a certified B Corp consultant and completed Harvard's Sustainable Business Strategy programme. I developed the IMPCT Method working with real founders — people who had a mission and a product but could not get the commercial model to work.
I work with a small number of people at any one time. I am based in Portugal. I do not do discovery calls for the sake of it. If what you have read resonates, tell me what you are building.
No discovery calls for the sake of it. Tell me where you are and what you are trying to build. I will come back to you within 48 hours with an honest read on whether and how I can help.